How will you achieve a significant return on your marketing investment?
As the Federal Reserve continues to increase rates, there will be fewer consumers refinancing and purchasing mortgages. So how will you optimize your marketing strategy to capitalize on the changing environment?
In these uncertain times, it’s important to protect your market share and grow additional lending products by executing marketing campaigns that are not only aggressive, but also timely and precise.
Marketers that are very strategic in their campaign approach using data, analytics and consumer signals to target the right audience with the right product will experience consistent, profitable returns.
During this webinar, Moody’s Analytics Chief Economist, Mark Zandi, and Deluxe’s Chief Data Scientist, Kesna Lawrence, will share top strategies for increasing your marketing effectiveness in a rising rate environment, including:
- Understanding how the state of the economy and the rising rate environment will impact your marketing campaigns
- Learning how to focus your marketing efforts on the product and service offerings that are the most profitable
- Creating new opportunities for growth in your portfolio with HELOCs and home equity loans, purchased mortgages and auto financing
Reserve your spot today!
Chief Economist at Moody’s Analytics
Dr. Zandi’s broad research interests encompass macroeconomics, financial markets and public policy. His recent research has focused on mortgage finance reform and the determinants of mortgage foreclosure and personal bankruptcy. A trusted adviser to policymakers and an influential source of economic analysis for businesses, journalists and the public, Dr. Zandi frequently testifies before Congress on topics including the economic outlook, the nation’s daunting fiscal challenges, the merits of fiscal stimulus, financial regulatory reform, and foreclosure mitigation.
Chief Data Scientist at Deluxe Corporation
As Chief Data Scientist, Lawrence is responsible for creating breakthrough models and scores for national financial institutions and agencies by applying statistical techniques, leveraging system capabilities, and implementing effective strategies that deliver maximum ROI and improve direct marketing performance. Previously, Lawrence was with Datamyx developing next generation technology and analytics that could be leveraged to meet customer needs and he continues to play a key role in driving product innovation.